The Amazon launch follows a retail surge that saw the family-owned company secure shelf space in over 500 Target locations. While retail partners have historically focused on full-size bags, the digital storefront offers a new format designed for lunchboxes and on-the-go consumption. The lineup features White Cheddar and Himalayan Pink Salt varieties, alongside the return of the seasonal White Cheddar Ghost Puffs, which are also slated for distribution on Thrive Market.
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Frankie's Organic Snacks Targets U.S. Families With Amazon Expansion
A 15-count multipack of 0.5-ounce bags represents the latest maneuver for the Laval-based brand, which debuted its organic Puffcorn on Amazon U.S. on August 28. The move aims to capitalize on the convenience of portioned snacks while reintroducing seasonal Ghost Puffs to a wider national audience.
Matthew Bordonaro, vice president of sales, noted that the platform provides a vital channel for national accessibility. Each 15-count multipack retails for $14.99. The brand continues to emphasize its core standards, maintaining USDA Organic, non-GMO, and gluten-free certifications across its oven-baked portfolio. By scaling the Ghost Puffs—a successful trial from the previous year—the company intends to balance its foundational product line with seasonal experimentation.
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