The new collection reimagines the members of the Billboard 200-topping group as rockstars, a theme mirrored by their accompanying superpowered fairy characters. ATEEZ members contributed directly to the project, participating in a dedicated photoshoot to align their public persona with the MIGHTEEZ universe. The US-exclusive launch features a range of items, including Halloween-themed plush keychains, decorative photocard kits, and random trading card sets, with limited-time daily drops scheduled through the initial release period.
In section Releases
IPX Expands MIGHTEEZ Line With Rockstar-Themed ATEEZ Collaboration
Stepping onto the virtual stage, IPX has unveiled the third iteration of its MIGHTEEZ collection, featuring the K-pop group ATEEZ. The launch, titled 'Rock The Stage POP-UP,' debuted September 18 exclusively through the LINE FRIENDS SQUARE US online store, blending the band’s recent chart-topping success with stylized character merchandise.
Beyond the US market, the campaign is rolling out simultaneously in South Korea, China, and Japan, with further expansion planned for additional Asian and European territories. This project marks another step in the strategy of IPX—formerly known as LINE FRIENDS—to leverage its character IP business alongside global entertainment icons. By integrating digital experiences with tangible retail goods, the company continues to target the core demographic of Millennial and Gen Z fans that have previously engaged with their collaborative work for other major artists and gaming franchises.
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