COSRX Expands Direct-to-Consumer Reach to Over 200 Countries

Previously, the brand’s online store was restricted largely to the United States and Canada, leaving many international fans reliant on local distributors or third-party marketplaces. By centralizing its digital storefront, COSRX aims to provide a more consistent experience, granting shoppers access to exclusive promotions, giveaways, and direct customer support that were previously unavailable in many regions.

To incentivize the transition, the company is offering a 20% discount on first-time orders and complimentary hydrogel masks for new international customers. The expansion highlights the brand’s core lineup, including its signature Advanced Snail 96 Mucin Power Essence and the targeted The RX series, which features active ingredients like Retinol and Niacinamide. A company spokesperson noted that the move is a direct response to sustained consumer requests for broader access, emphasizing a commitment to delivering science-backed formulations to a global audience.