The series focuses on the transition of rescue animals into roles as support companions for military families. Featured stories include the placement of Peaches, a mixed-breed dog, with an Air Force veteran, and Steve, a poodle being matched with a Marine Corps veteran. The program also introduces Smoky, a certified therapy dog and USAA's official K9 ambassador, who works alongside her handler, Air Force Reservist Chris.
In section Releases
Hearst Expands Lucky Dog Franchise with Military-Focused Series
Emmy-winning trainer Brandon McMillan returns to CBS on October 3, anchoring a new hour of programming that pairs rescue dogs with military veterans. The series, Lucky Dog: Paws with Purpose, arrives as an exclusive collaboration with USAA, highlighting the therapeutic bond between canine companions and service members.
Following the premiere, CBS will air the second season of Lucky Dog: Down Under, which tracks McMillan’s work rescuing and rehabilitating dogs in Australia. Since its launch in 2013, the Lucky Dog franchise has successfully re-homed over 200 dogs, earning three Daytime Emmy Awards and dozens of industry honors. Hearst Media Production Group, the series producer, currently manages a library of 85 programs distributed across 100 countries.
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